Social Media Optimization
Social media Optimization helps to boost your online visibility. It helps you to advertise yourself in different platform, just like facebook, twitter, linkedin, instragram.
Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital strategy, can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news. Social media optimization often directs the public from social websites to the company website, where more information can be provided. For example, a campaign to raise awareness of a new automobile may direct the visitor to a company webpage providing information on where local dealerships are located and how to schedule a test drive.
Social Media Optimization and Messaging
Companies using multiple social networks may use Internet-based tools designed to improve the organization and dissemination of company messaging. The tool may allow an employee tasked with optimization to push a specific message across multiple networks at the same time, as well as manage any feedback provided by individuals who reply to any posts on social media networks.
The Internet allows content to be sent out nearly instantaneously. This has given rise to marketing efforts that have relied on developing content that Internet users may pass along to friends and family. This type of social media marketing, called viral marketing, operates under the assumption that the company will achieve a broader reach by getting others to pass content along rather than relying solely on users finding the content on their own.